SAMPLE is a multidisciplinary project whose goal is to introduce the works and practices of emerging artists to a wide audience. SAMPLE strives to dispel the stereotype of the inaccessibility of contemporary art, to establish a dialogue between young artists and collectors, and to make the experience of buying contemporary art simple and enjoyable.
The main activities of the project are selling works online, organising online and offline exhibitions and auctions. SAMPLE also actively cooperates with commercial companies that work with contemporary culture and art.
SAMPLE was founded in 2016 by Anna Naumova and Sofya Simakova. In 2018 Alexandra Lekomtseva joined the project.